Channel 4 does gaming
By staff
Channel 4's interactive division, 4Interactive, has joined up with leading European digital media company Buongiorno to provide Channel 4 viewers with mobile games for the first time. Visitors to the broadcaster's website will be able to download games such as Spiderman 2, Garfield and Olympio Challenge to play on their mobile phones.

Viewers can choose between a range of five different mobile games, which can be purchased either over the phone or via text at a cost of £4.50 each. In addition, a 'game of the week' will be selected and reviewed on the website, providing consumers with an inside guide on how to play, along with a user rating.

Andy Taylor, head of 4Interactive said: 'Channel 4 viewers have a strong appetite for online games and it is a sensible next step to provide them with entertainment they can carry with them on their mobiles. We are delighted to be offering this new service and believe Buongiorno's track record in the mobile content arena makes them the perfect partner.'

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