|A study completed by the consulting firm MECN takes a close look at what gambling/gaming companies could do to improve investor relations.|
The report showed that many financial investors still are reluctant to invest in the gambling and gaming industry. As many as 85 per cent of investors keep out of the gambling industry because of ethical reasons and 75 per cent pointed to limited knowledge of the industry for the reason they steer clear of the gambling industry.
However many of these problems are of the industry’s own making as many gambling companies do not even see moral/ethical issues as highly relevant for investors.
Many gambling companies only offer limited company and industry information to investors. This information could dispel investor’s skepticism. As Martin Oelbermann, author of the study, explains, “Only few company websites and annual reports offer information about the industry itself. In our view, such information is a must if investors new to the gambling industry are to be attracted.”
But there are also exceptions; for example, the analysis in the report shows investor relations of William Hill, IGT, and Fluxx are ranked top among leading companies in the gambling/gaming industry.
The results are based on a survey MECN conducted in the past few months. Over 100 investors and gambling companies provided insights into the current status of gambling investments, opportunities and challenges, and future investments.