UK gets first interactive fixed odds channels
By staff
The interactive TV and mobile services specialist, Two Way TV and interactive gaming solutions specialist Zone4Play are set to launch two fixed odds interactive TV services across the UK on the NTL and Telewest Broadband digital cable platforms in the New Year under a partnership between the two companies.

The Winner Channel will provide a range of fixed odds games,

including Slots, Hi-lo, Keno and Dice and will also feature a launch jackpot of GBP500,000. The Roulette Channel will include a range of roulette-style games. The channels will provide digital cable viewers with their first opportunity to take part in many popular instant win, fixed odds games.

The commercial director of Two Way TV, Guy Templer, said: 'We have been running fantasy casino-style games for the last year and these have proved remarkably popular, so creating real betting services is a natural extension for us. Digital cable TV is virgin territory for these types of service and we believe that there is significant unmet demand'.

David Thatcher, Director of Television at ntl commented: 'Two Way TV was the first partner to launch premium interactive services on our platform and these have been amongst our most popular services to date. We're delighted to offer our customers more choice of interactive services at the start of a year which will see regular enhancements to our overall digital TV service.'

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