Yoomedia Launches FancyaFlutter.co.uk
By staff
16 December 2004, London. Yoomedia PLC ('Yoomedia'), the interactive entertainment company, has today announced the launch of FancyaFlutter.co.uk. in a move that extends its position at the leading edge of interactive gaming in the UK.

The launch of the new website marks Yoomedia's first step into online gaming, and is an important step in the company's goal to establish its gaming brands across all the major interactive media including Digital TV, the web and mobile phone. Since its launch in February 2003, FancyaFlutter has also enjoyed a prominent position within Sky Active's Betting Zone.

The move also compliments Yoomedia's recent merger with DITG (Digital Interactive Television Group), whose gaming assets include the Avago and William Hill channels on Sky. All of Yoomedia's gaming brands operate in the 'soft', fixed odds gaming market, a sector which has seen massive growth in the last 12 months, particularly among women.

The launch of the online version of FancyaFlutter has allowed Yoomedia to develop better quality, more sophisticated games than are possible over digital interactive television. New features of the online games include animation that improves the visual experience for gamers, a winners area which showcases the latest lucky players and the ability to adjust the volume and picture quality according to the speed of your internet connection. New games include Neptune's Keno, Grand National Keno and Kenosaurus, as well as multi-line slot games, Horror Show and Monte Carlo Millions. The site will also include roulette, Beachball Bingo and scratch card game, Dino Scratch.

Commenting on the launch, David Docherty, Yoomedia's CEO, said: 'The launch of FancyaFlutter.co.uk consolidates Yoomedia's position at the forefront of interactive gaming in the UK. Yoomedia now have a strong presence on all the main interactive platforms, including television, mobile and now online. FancyaFlutter has developed into a strong, popular brand on Sky, and due to the high quality of the games we have developed, and the simple way in which you can play for as little as 10 pence, we expect FancyaFlutter.co.uk to attract large numbers of players in the online world'.

FancyaFlutter.co.uk will be supported with a promotional campaign and will include email, mobile, affiliate and SEO elements as well as partnership promotions.

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