|SportsDirect Inc, publishers of Covers.com, announced the acquisition of Wagerline.com this week. The $1 million dollar deal gives SportsDirect control of all of the intellectual property, customers and traffic from Wagerline.com and makes it the largest sports gaming publisher in North America.|
“We have been looking for growth opportunities that complement our existing products and services,” said Paul Lavers, founder and CEO of SportsDirect. “Wagerline.com is a perfect match — consumers love the product and the traffic is excellent. This purchase adds something to our roster of sites that would have been very difficult to build from scratch and instantly gives us the growth we’re looking for.”
Wagerline.com was launched in 1995 and has grown to be one of the most popular sports sites in North America, with millions of customer visits annually. Wagerline.com was founded in Denver, Colorado and has developed a strong customer and advertiser base over the last ten years. SportsDirect will continue to operate the site as a separate property but will move the management and operation of the site to its Halifax, Canada headquarters.
The acquisition of Wagerline.com is part of SportsDirect’s continual growth. In the last two years the company has doubled its workforce to 80 employees and opened offices in Galway, Ireland and Las Vegas, Nevada.