|January 7, 2004 (London, UK) Sportsbook.com, the world's largest sportsbook and casino, is encouraging its customers to get involved in the Asian tsunami relief efforts by matching all donations 100 per cent.|
'A tragedy as vast and visible as the South Asia Tsunami touches everyone around the world,' says Alex Czajkowski, Marketing Director, Sportsbook.com.
'We want to offer our U.S. customers a chance to support those ravaged by this disaster. Sportsbook.com will then match their generosity dollar-for-dollar.'
Sportsbook.com has partnered with Northwest Medical Teams International, a non profit humanitarian aid organization working to reduce suffering around the world and in the Pacific Northwest.
'We chose to partner with Northwest Medical because 98 per cent of the donations received go directly to their humanitarian programs and every $1 donated equals $85 in life-saving supplies,' said Czajkowski. 'In addition, all of Northwest Medical supplies are donated by major U.S. medical and pharmaceutical companies.'
To donate, Sportsbook.com customers can simply log on to the site with their customer ID number and enter in a donation amount. Individuals not currently enrolled with Sportsbook.com can also participate by registering through the site and receiving an ID number.
'We are overwhelmed with Sportsbook.com's offer and generosity,' says Paul Morrissey, Special Programs Coordinator, Northwest Medical Teams. 'This donation will mean so much to our organization, our volunteer teams and most important, the tens of thousands of suffering victims in South Asia.'
Please visit http://www.sportsbook.com/asiafund.html for more information or to make a donation.
For More Information Contact:
Lyceum Media (N. America)
+1 604 685 6240
Sportingbet PLC, Americas Region
+1 800 372 0333 or +1 506 282 1004
Note to Editors:
Sportsbook.com is the leading U.S. focused provider of online sports betting, gambling and gaming and offers numerous other products including horse racing, casino, poker and virtual games. It is the flagship brand for Sportingbet PLC, the world's largest publicly traded online betting, gambling and gaming company.