|This week, a new exclusive online lottery will be launched aimed at people who are concerned about where their money ends up when they place money on the lottery. Sex in the City star Kim Cattrall has backed the £1-a-ticket game. |
The Lucky 7 Lotto will hand over one fifth of its takings to seven selected charities.
Simon Stimpson, chief executive of HH Gaming, the company promoting the game, said, 'We are not competing with the National Lottery but it is an alternative where you can see exactly where your money is going.
'The money also goes to the charities straight away, unlike the National Lottery, where there is still more than £2 billion sitting in funds.'
The draw will take place at 5pm each Friday with a one-in-a-million chance of getting the top £100,000 prize. The number of tickets each week will be capped at a million and the prize fund will total £500,000.
Each week, one of the participating charities will get 20 per cent of the takings. The charities are Breast Cancer Campaign, Children In Crisis, Royal Commonwealth Ex-Services League, Canine Partners, Acorns Children's Hospice Trust, the Variety Club Children's Charity and Seafarers UK.
If the lottery is successful it could raise about £10 million a year. Kim Barton, director of fundraising at Children in Crisis, said: 'This exciting new opportunity will help us to raise crucial funds.'