|Los Angeles, CA (January 17, 2005) – Many fans who watch the WORLD POKER TOUR (WPT) Wednesday nights at 9pm on the Travel Channel are looking for ways to enhance their poker skills. Now, they’ll be able to pick up tips directly from the WORLD POKER TOUR on both radio and the Internet. WPT Poker Corner, a 60-second audio feature with tips and trivia about the nation’s favorite card game will include everything from betting strategy to the latest tournament news. The content will cover such topics as poker schools, player profiles, how and where to enter tournaments, poker etiquette, poker book reviews, poker magazines, poker news, playing strategy, and life on the WORLD POKER TOUR as well as interviews with players and commentators.|
WPT Poker Corner will be exclusively syndicated by 4thStreet Media Group as a result of a licensing agreement it signed with WPT Enterprises, Inc. The audio feature will launch Feb. 1 on XM Satellite Radio and AudioFeast.com. Content is being made available to broadcast and satellite radio, subscription services, and Internet sites. Additional affiliations will be announced shortly.
'A day doesn't go by without someone asking us when WORLD POKER TOUR content will be available on radio and that includes the stations, the listeners, and the advertisers,” noted Steve Lipscomb, founder and President of WPT Enterprises, Inc. “With the advent of filming for our Third Season, we felt now was the perfect time to start bringing WPT’s high quality brand of poker programming to the audio media sector.'
Network radio veteran Dan Forth is helming the effort – his 4thStreet Media Group is developing, producing, and marketing the features. Forth has more than 25 years of experience with national and local radio. He is former President/CEO of Sony Worldwide Networks, VP Content Licensing for Launch Media, and Vice President/Group Direct of ABC Young Adult Radio Networks. Along with his partners, Forth produces and distributes a variety of audio content for broadcast, satellite radio, and the web.
“Over 50 million people in the U.S. play poker… and probably another 50 million talk about it every day,” stated Forth. “I look forward to working with the leading and most recognized organization in the game, THE WORLD POKER TOUR, to deliver powerful, entertaining audio content that will be both accessible to the beginner and compelling to the most experienced player.”
National Sports Radio talent David Stein will host the audio feature. In addition to hosting radio programs for Fox Sports Radio and STUFF Magazine, Stein, an author and comedian, is also the creator and host of television’s “It’s Funnier That Way.”
About 4thStreet Media Group, LLC
4thStreet Media Group develops, produces, and markets audio content for major media companies including Discovery Channel Radio, CNN, XM Satellite Radio, AudioFeast.com, and Harryman Lasley Corporation.
About WPT Enterprises, Inc.
WPT Enterprises, Inc. (Nasdaq: WPTE) is a media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming
based on poker and other gaming themes. To date, operations have principally revolved around the creation of the World Poker Tour brand through the production and licensing of a reality television series exhibited on the Travel Channel that is based on a circuit of previously established high-stakes poker tournaments that has been affiliated under the 'World Poker Tour' brand. WPT Enterprises, Inc. is a majority owned subsidiary of Lakes Entertainment, Inc. (Nasdaq: LACO). Photos and media information can be found online at: www.worldpokertour.com.