Interactive Gambling TV channel launches loyalty program
By staff
GSN has announced the launch of GSN Rewards Powered by My Sony. Viewers who play online interactively with GSN network programming will have the chance to earn points towards saving money on Sony products and services.

'The GSN Rewards program is an innovative way to deliver on our brand promise, which is that viewers are truly rewarded for watching and playing along,' said Dena Kaplan, Senior Vice President, Marketing, GSN. 'Just as GSN is the pioneer of interactive games on television, we are the first to launch a robust rewards program where viewers, affiliates and advertisers can reap the benefits.'

'We're very pleased and excited to partner with GSN to bring a fun, new interactive way to earn My Sony points,' said John Briesch, President, Card Marketing & Services Company, Sony Corporation of America. 'GSN Rewards Powered by My Sony further enhances the My Sony member experience with the addition of exclusive benefits, including access to special VIP vacations, promotions, Sony products, and unique GSN merchandise. We see this as a wonderful opportunity to further engage the Sony entertainment enthusiast.'

GSN Rewards Powered by My Sony(TM) will be closely aligned with GSN's original programming. The program will be supported by a one year branded on-air campaign unveiled in conjunction with the network's January 21 premiere of the new Casino Night prime-time program block featuring WORLD SERIES OF BLACKJACK and POKER ROYALE: BATTLE OF THE SEXES. Additionally, from January 21 thru February 25 the new programming night will include a special $1000 per week sweepstakes.

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