|Youbet.com has announced that it has renewed its landmark endorsement contract with harness driver John Campbell for the 2005 racing season. |
Campbell is harness racing's all time leading money earner who, along with a group of fellow drivers, broke new corporate sponsor ground last year by featuring Youbet advertising on his uniform.
Youbet made a concerted effort to build its harness racing business in 2004. The company aggressively sought and won the right to carry live broadcasts of races from the vast majority of harness tracks that participate in the sport's Grand Circuit and then used Campbell's name recognition as part of an intense marketing campaign to help introduce bettors to standardbred racing and give the sport a try.
The company's broad-based program paid off in a 20 percent increase in Youbet's dollar volume of harness wagers in 2004 and an influx of new harness racing enthusiasts. The upturn was good news for participating harness tracks as more than nine out of every ten Youbet-booked wagers came from bettors outside of the tracks' source markets.
According to Youbet CEO Chuck Champion, Campbell's exclusive endorsement helped elevate the company's standing in the harness industry. 'He said, ”When John agreed to display our colors, it definitely strengthened our position among fans and track operators. What is more, the affiliation helped us to attract additional interest in the sport and in the online products we offer to support it.'
'People who wouldn't normally have a chance to experience standardbred racing saw it live on our website and bet on it in real time,' Champion said. 'And once our customers got a taste of the excitement, they came back for more.'
'Youbet is helping to increase the exposure of harness racing by bringing the racing product to new fans,' Campbell said. 'They are making wagering more convenient and more accessible.'