888.com announces its 13 million plus membership
By staff
888.com, the world’s number one online casino and poker room, has increased its members from 10 million to 13 million in the space of one year. 888.com continues to out-perform its competitors and dominate the online gaming industry, having now achieved 13 million members in 151 countries.

This week has also seen the brand scoop the prestigious ‘best online casino’ at the prestigious Inside Edge Awards 2005. The award was voted for by over 50,000 Inside Edge readers, and is the first of its kind for the online gaming industry. 888.com was voted ahead Ladbrokes Casino and Intercasino

John Anderson, CEO of 888.com states, “To win this award is a great honour. We have recently celebrated our 13millionth customer making us by far and away the biggest casino in the world. 2005 promises to be an even better year for 888.com and the industry”

Gambling continues to grow as Britain’s favourite pastime. Since 2003, there has been a 566%* rise in the amount of money staked online – as revealed in the 888.com casino report this month. Since 2002, the number of members that subscribe to 888.com has dramatically grown from 2.7 million to 13 million*.

888.com continues to cement its position as a leading authority in gaming entertainment. In July 2004, 888.com became the main sponsor of Middlesbrough football club and was an official sponsor of the 2005 Lakeside World Professional Darts Championship that took place in early January 2005. 888.com is also the sponsor of an array of top sporting professionals including Masters snooker champion Paul Hunter, UK Championship winner Matthew Stevens and 12 times world darts champion Phil Taylor.

888.com’s two market leading products Casino On Net and Pacific Poker continue to attract new subscribers. Casino on Net is the leading online casino product worldwide, which offers all the excitement of Vegas with a vast variety of games such as Craps, Roulette, Blackjack, Keno and Slots. Superior game-play is provided by 888.com’s bespoke V7 software package and supported by sharp, realistic graphics.

Pacific Poker from 888.com is one of the fastest growing online Poker products within a market that has seen a massive explosion in popularity. Pacific Poker has benefited from the huge number of first time players and offline players going online - unique features such as a free demo mode and low stake tables are ideal for beginners, with the higher stake tables left for the mature player.

888.com, UK Marketing Manager, Matt Robinson said: “888.com is the only casino and poker room, both on and offline, to have over 13 million members. This is a huge achievement for the online gambling industry, very few internet brands can boast of such an accomplishment.”

For further information or for a full version of the 888.com Casino report, please contact Sabrina Lynch or David Fraser

Frank PR Tel: (0207) 693 6999

Email: sabrina@frankpr.it

Notes to Editors

*The 888.com Casino Report is an insightful investigation into the popularity of gambling in Britain and the gambling habits of each region. The report contains the most up-to-date statistics on casino culture in the UK. Inside Edge readers and 888.com members were surveyed for the report.

About 888.com:

Founded in 1996, 888.com offers two market leading products “Casino on Net” the worlds No.1 on line casino offering all the thrills of the big games in Vegas from your pc and “Pacific Poker” where you can enjoy the excitement of competing against your friends and fellow members in any of the poker rooms. Both games are available to play in real money and practice mode.

Their goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment.

Their clients are their greatest assets; therefore they make an immense effort to establish customer delight building relationships through service, honesty, advice and trust with each and every member.

888.com operates under an EU gaming license granted by the Government of Gibraltar for the purposes of operating an on line casino and Poker Room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a Member.

888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 500 full time employees.

A leader in Online Gaming since 1996, 888.com is constantly recognised for its commitment to an uncompromising gaming experience.

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