|Innovated by Gambling Federation, The Campaign Tracking Tool, is a feature that is exclusively offered to Gambling Federation affiliates. It allows them to create individually tracked marketing campaigns within the same account. Affiliates can customize each campaign by selecting any creative from the list; each creative is assigned its own link and statistics.|
Affiliates have no limit on how many campaigns they can create in the same account. However, affiliates are required to maintain a maximum of 10 active campaigns at once. As for each campaign, it can contain a maximum of 20 creatives. Each campaign is assigned an expiry date upon creation. Old or inactive campaigns can be deleted from the 'Campaign Centre' page.
Each creative item in a campaign generates an HTML-format linking code. To allow proper tracking of each creative, the HTML-format linking code must be entered directly into the code of the affiliate webpage, e-mailer, or must be provided along with an ad-buy.
By being able to set-up and track several campaigns, affiliates receive detailed reports on which marketing strategies are working best for them, the types of players they are attracting, a global view of the deposits amount, the languages which have the highest conversion rates and much more. Practically, this revolutionary tool allows affiliates to enhance their marketing campaigns efforts.
Gambling Federation also sends a bi-monthly newsletter to all affiliates with advice, news and tips specific to the industry. Visit http://www.gamblingfederation.com/ to register as an affiliate.
About Gambling Federation
Gambling Federation is an independent company focusing on the provision of unique gaming experiences and complete operational services for the online casino industry. One of the fastest growing players in the online casino industry, they bring together all aspects of successful online gaming Ė casino software, operator management & marketing tools, customer & licensee support, financial, billing & payment services, and hosting & technical support. They operate in 15 languages including most European and Asian languages, and feature multiple currencies. Besides the affiliate program, they also work directly with companies who are interested in licensing the software platform and operating an online casino.
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