|Ladbrokes is to introduce a set of full colour casino games for mobile phones in order to tap in to the wireless market, which is expected to mushroom over the next few years. The games have been created by software company Spin3 and were previewed last week at ICE.|
'This new channel for our products enables us to effectively take advantage of the enormous opportunities in mobile commerce,' said David Briggs, commercial director at Ladbrokes eGaming.
Customers will be able to use their online accounts to download games onto their handsets and play for money. The suite includes slot machines, blackjack and Ladbrokes Balls.