|Leading online poker site, InterPoker (www.InterPoker.com), has sealed a deal to display 147, 30-second advertisements for InterPoker’s new play for fun site, InterPoker.tv at this Sunday’s Super Bowl and other prominent sporting events throughout the year.|
Eye Candy, the company that places and manages giant screen media at major sport and cultural events worldwide, has signed similar deals for Super Bowl airtime with major corporations such as Coke and Citibank. “This deal is an indication of the popularity of poker in America,” said Michael Caselli, editor of America’s largest poker publication “Bluff”.
Besides the Super Bowl coverage, InterPoker has taped into the homes of America with the television program ‘Caribbean Poker Classic’ (CPC) which aired last night on Rogers Sports. The CPC chronicled the trials and successes of InterPoker online poker players, as they battled for their share of almost $1 million in a high pressure, high stakes poker tournament set in the idelic island paradise of St Maarten.
A spokesperson for Eye Candy said: “Our company is dedicated to developing advertising solutions for companies worldwide through highly specialized, cost effective forms of international sports and cultural event marketing. It’s great to have InterPoker on board and be part of such an exciting, rapidly developing industry.”
“We’re really excited about the new ads and they look fantastic on the big screen. InterPoker.tv is the best play for fun poker site on the internet and we wanted to find a big stage to reflect this. We are keeping the ads a closely guarded secret before the game, so you’ll just have to wait and see what InterPoker.tv has done,” said Mike de Halpert, Manager of InterPoker.com.