|Chimera has announced that it has begun preliminary research into launching a mobile gaming initiative for the marketplace. On completion of a due diligence review should Chimera proceed with this initiative, the company would be one of the first in the industry to include this feature to licensees of the Chimera group.|
According to a senior analyst with Juniper Research, Paul Skeldon gaming on wireless phones will become a multibillion-dollar business in the next five years. Skeldon predicted in a recent report that mobile gambling worldwide would grow from almost nothing in 2003 to $16 billion in 2008.
With this explosive growth in new clients predicted, Skeldon further projected that mobile gaming users will spend more than $2 billion on mobile gaming in 2008. With this size of market indicated, a number of software gaming producers are in discussions with wireless phones suppliers to offer mostly casino-style games to mobile gamers.
Mobile gaming has been available in Asia for the past two years and Europe has recently entered this lucrative market, as evidenced at ICE this year.
If the mobile gaming platform becomes as accepted as the gaming industry has endorsed, the multitude of software products and theme gaming, then this acceptance would make it become one of the fastest-growing segments in mobile experiences. Chimera can establish itself as a dominant player in this currently non-existent industry. Products offered on the mobile gaming platform are programmed in Java, which allows for easy download and can be played on most cell phones currently on the market, such as Nokia, Motorola and Sony Ericsson.
Chimera President Ken Chua stated, 'This is a very exciting opportunity for Chimera given that the market appears to be very large and that the market is not well served by product suppliers. Time is of the essence; therefore, we have assembled our executive team to conduct a thorough review of the mobile gaming market and what it will take for Chimera to penetrate it.' Chua commented further, 'The synergies between our current business model and the proposed mobile gaming model are immense, which has led us to conclude that mobile commerce would be a great addition to our current offerings.'