|The World Poker Exchange has announced that it will host The London Open at the Old Billingsgate Market in August.|
The offline poker tournament will be held in partnership with FHM UK and The Bravo Channel, the UK's leading men's entertainment network, on August 3rd through to August 6th. The World Poker Exchange London Open will be the first lifestyle poker tournament of its kind and will provide exclusive outings each night of the tournament.
The event promises to attract both world-renowned poker players and celebrities from around the globe. The overall tournament will be filmed as a primetime TV special, 'World Poker Exchange London Open,' and will also document the highs and lows of 10 FHM qualifying players as they play for the $2 million prize pool, which will be broadcast on Flextech's Bravo and freeview channel Ftn, reaching 3 million homes.
Haden Ware, CEO of World Poker Exchange, said, 'The wide scope of our first international live tournament will demonstrate that Worldpx.com is committed to becoming one of the top online poker destinations in the world.'
'The event's format and non-card playing activities surrounding the World Poker Exchange London Open will make it a truly lifestyle tournament, clearly differentiating it from all other existing live tournaments and making it a perennial 'must attend' event for any professional poker circuit player. Our relationship with FHM and Bravo is only two of many strategic alliances we are developing across multiple territories to bring Worldpx.com to the forefront of online gambling.'