GoldenPalace Spends $35,099 For Naming Rights
By staff
BOSTON, MA, FEBRUARY 15, 2005 – Internet casino continues its eBay shopping spree by purchasing the right to change the name of Boston’s FleetCenter to for one day.’s winning bid was $35,099.

As a result of winning the eBay auction, “” will appear on the Jumbotron for the Boston Celtics and Memphis Grizzlies NBA game on February 16, 2005. It will be also be displayed on the FleetCenter's Website and greet callers to the FleetCenter's automated phone system on Wednesday.

The rotating, day-to-day opportunity is being offered through eBay while Delaware North Companies seeks a long-term naming rights deal to replace the FleetCenter name after Bank of America acquired FleetBoston Financial Corp. Delaware North, owner of the FleetCenter, has stated that proceeds from the auction will go to charity.

Located in the country's #5 media market and home to the legendary Bruins and Celtics franchises, Boston's FleetCenter is one of only 11 North American venues that are home to both an NHL and NBA franchise. It is also annually the site of world-renowned concerts, family shows and special events that have drawn more than 20 million fans to the venue since its opening in September 1995. has been very busy on eBay lately, having bought numerous items that have received international attention, including the infamous Virgin Mary Grilled Cheese Sandwich and the Ghost Cane.


Drew Black


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