|GoldenPalace.com has been announced the winning bidder for the McDonald’s “Lincoln Fry,” a commercial prop that the fast food giant put out to bid on Yahoo! Auctions with the aim of benefiting Ronald McDonald House Charities®.|
The Lincoln Fry is made out of polyurethane, and is not edible. It is about four inches long and displays a partial bust of President Abraham Lincoln on one end. It was created for use in McDonald’s “Lincoln Fry” television and Internet advertisements, particularly for the advertisement that appeared on TV during the Super Bowl.
GoldenPalace CEO Richard Rowe said, “When the ads aired, it was obvious that they were a parody of our extremely successful marketing campaign involving the Virgin Mary Grilled Cheese Sandwich that we won on eBay for $28,000. We are flattered that McDonald’s chose to imitate one of our marketing strategies. With the sandwich already in our collection, and our corporate philosophy of helping those in need, buying the Lincoln Fry was a given.”
Rose added that “This is a great day for marketing -- and a great day for Abe Lincoln.”
The $75,100 fry will be going with the Virgin Mary Grilled Cheese Sandwich on an all-America tour to generate money for Ronald McDonald House Charities® and allow people to see these items for themselves. The stated aim of Ronald McDonald House Charities is “to better the lives of children and their families around the world.”
Through their worldwide network of chapters, RMHC have already awarded more than $400 million dollars in grants “to make an immediate and positive impact on as many children as possible.”