|The report from telecoms analysts Juniper Research reveals that lotteries will be the largest money-spinners, with gross revenues of nearly US$7.9bn worldwide by 2009, followed by sports betting (US$6.9bn) and casino-style gaming (US$4.5bn). |
According to report author Dr Windsor Holden, 'Governments are generally less censorious about lotteries than other forms of gambling, with the result that mobile lotteries are likely to become established fairly quickly in a greater number of markets. Given the ubiquity of the lottery culture, it will only require a very small percentage of players to buy their tickets via the mobile handset for the resulting global revenues to run into billions of dollars.”
If existing prohibitions on casinos and betting services are lifted, then overall revenues could be substantially higher. 7.6 million North Americans are expected to use mobile sports betting services by 2009, with more than five million using casino-style services.
Dr Holden explained, 'These forecasts are based on the premise that a number of countries – most notably the US and China – will remain strongly opposed to the introduction of most mobile gambling services in the short and medium term. Should this situation change, then quite clearly the figures would be revised upwards to reflect this.”