|The Independent Television Commission (ITC) has updated and released a proposal of new advertising standards codes to reflect the changing public opinion in Britain regarding casino and sports gambling.|
The key proposal of the revision states “existing restrictions on the television advertisement of betting and gaming should be removed subject to limited controls intended to protect children and prevent excessive gambling.”
This change in the code would mean that online bookmakers could air their ads in Great Britain, provided that the bookmaker was UK based and was only offering its UK based services in that ad. However, this proposal opens the door for offshore casinos and sports books to poise an argument that their ads should also be eligible for broadcasting under the demands of UK and EU fair-trading statutes.
The news comes at a critical time in Britain’s gaming history as it is reviewing the possibility of legalizing onshore-online gaming. In tandem, the television adverting revision and the recommendations of the recent Gambling Review Body (2001) could make the UK the first truly cyber-embracing casino jurisdiction. This would give the British Isles a head start on both Las Vegas’ and Atlantic City’s gaming policy regarding cyber-space.