|Littlewoods Casino, part of the Littlewoods gaming group, is hoping to develop a fresher, more contemporary look and promote its service as established and trusted.|
TBG, the London-based Digital Marketing Solutions Agency appointed to handle the creative revamp, were entrusted with the task of promoting the Littlewoods Casino brand back in 2003. The revamp includes a range of landing pages with built in flash and aims to encourage users to visit Littlewoodscasino.com.
Online marketing will target users with a high predisposition to play online casinos, mainly 24- to 45-year-old males who work in financial sectors. A test ad campaign based on different creative ideas and formats, including banners and pop-ups, will run across 30 different sites for a month.
The most successful media placements will be extended for another two months. Ads planned as contextual and exit placements will run across financial sites such as Digitallook.com and other sites like Racingpost.com.