Littlewoods Online Casino Gets a Facelift
By staff
Littlewoods Casino, part of the Littlewoods gaming group, is hoping to develop a fresher, more contemporary look and promote its service as established and trusted.

TBG, the London-based Digital Marketing Solutions Agency appointed to handle the creative revamp, were entrusted with the task of promoting the Littlewoods Casino brand back in 2003. The revamp includes a range of landing pages with built in flash and aims to encourage users to visit

Online marketing will target users with a high predisposition to play online casinos, mainly 24- to 45-year-old males who work in financial sectors. A test ad campaign based on different creative ideas and formats, including banners and pop-ups, will run across 30 different sites for a month.

The most successful media placements will be extended for another two months. Ads planned as contextual and exit placements will run across financial sites such as and other sites like

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