|Sports911.com, the popular online sports betting web publication, is set to enter new territory by introducing online poker and European sports betting coverage to its list of services.|
‘I'm a firm believer in starting off slowly and meticulously in order to engineer a product that remains true to its core market,’ commented Christopher Costigan, founder and President of Sports911.com, ‘As such, we've been able to hone our craft in a very specific sector - that being online sports betting news and information. Now that we have built a solid niche within this respective community, Sports911.com must position itself to encompass a much broader scope.’
Already, Sports911.com is beginning to build a following in some European countries.
Recent stats show Sports911.com readership is prevalent in the Netherlands, United Kingdom, Germany, Italy, France, Belgium, Austria, Denmark and Sweden. Australia, Mexico and Japan also represent a decent percentage of Sports911 readers.
‘Over this next quarter we will crank up our online poker and European gaming coverage another notch,’ explained Costigan, ‘On average we anticipate devoting at least 25% of our daily news coverage to internet poker and European gaming whereas Sports911 in the past focused almost entirely on the North American sports betting arena.’
As part of their new marketing strategy, Sports911.com has been working closely with Bluff Magazine publisher, Eric Morris, whose company regularly supplies poker articles while Sports911 actively promotes Bluff Magazine to its online readers.
‘It's very important for us to develop positive synergies with who we consider to be the leaders in other market segments,’ Costigan said. ‘Eric Morris is considered a leader in the world of gaming and poker publications so having a solid relationship with his organization gives us a tremendous jump start to tackling what we considered once unfamiliar territory.’