|Littlewoods Betdirect has partnered with Mfuse to launch a new mobile Java betting service in the UK. The service is the fourth individual mainstream bookmaking mobile betting service to be launched in the UK and is the most advanced to date. |
Betdirect's Matt Godfrey commented 'This is an important step for us that fits well with our user base and channel development strategy. We expect to see a healthy proportion of new and existing users betting by mobile in the next 18 months. We chose Mfuse as they are proven to deliver, and we are very happy with the service and its delivery.'
Charles Palmer, Co-Founder of Mfuse added, 'we've really pushed the boundaries of what is feasibly possible with a Java sportsbook. Betdirect have been an innovative and thorough company to work with and we feel that this product will significantly help the development of the emerging mobile sportsbook market'.
Betdirect mobile betting allows the punter to bet on all sports, including more sophisticated bets such as Tricast and Forecast. The product also has clearer usability and navigation and is more icon driven. Betdirect is also the first sportsbook to offer mobile specific free bet functionality, a feature which is expected to drive user uptake significantly.