|Irish bookmaker, Paddy Power PLC, under a new trading agreement, have launched two new products with Electracade, an interactive gaming content provider and Orbis Technology, gambling systems. The new games, Dragon Dice and General Mayhem are available within the ‘games’ tab of the Paddy Power sports book www.paddypower.com. |
Offering the players a compelling gaming experience, the highly themed ‘unique’ games offer state of the art graphics and audio content. Dragon Dice rolls ten dice offering the player four different bet options split into either Keno or prediction style bets whilst General Mayhem lets the player predict the outcome of five one-on-one dice battles.
Electracade have spent a significant period of time building an extensive portfolio of interactive gaming products including slot machines, Hi Lo games, Keno products and numerous original gaming concepts. This represents Electracade’s first product release and Director Mark Paling, stated ‘it is excellent news to be launching our first products into the market with a brand as prestigious as Paddy Power’.
PaddyPower already have an existing relationship with backend provider Orbis, using their OpenBet™ system. Their recent decision to utilise Orbis’ Fixed Odds Games Framework (FOGF) enables the bookmaker to further capitalise on this growth market area and offer their players a wider and enriched gaming experience.
Electracade Limited develops unique interactive gaming products, specialising in supplying and developing content for on-line, FOBT, mobile and iTV gaming platforms with the emphasis on ‘unique’ softer gaming content to leading bookmakers. For further information, please visit: www.electracade.com
Orbis Technology is a pioneer in the design and development of online gambling systems providing the OpenBet(TM) single account, single solution technology to leading bookmakers and broadcasters worldwide. Orbis is an NDS Group company. NDS Group plc (NASDAQ/Euronext Brussels:NNDS) is a leading supplier of open end-to-end digital pay TV solutions for the secure delivery of entertainment and information to television set-top boxes and IP devices. See www.nds.com for more information about NDS. As a subsidiary of NDS Group, Orbis has access to the latest in security technology and is represented around the world.
About Paddy Power
Paddy Power was established in 1988 and is Ireland's biggest bookmaker.
Paddy Power operates predominantly in Ireland and the UK, across retail, telephone and internet channels.
Key events include:
1997 - launch of telephone betting service in Ireland
2000 - launch of internet betting service in Ireland
2001 - launch of internet betting service in UK and list on London and Dublin stock exchanges
2003 - expansion of retail betting in London
2004 - launch of online Casino and PaddyPowerPlay
2005 - launch of online Poker
General Mayhem and Dragon Dice add to a rapidly growing suite of games at www.paddypower.com