|Lastminute.com’s 2 millions customers and visitors are now going to be offered a chance to gamble online thanks to SunOnline, owners of the online casino www.casinoatlantis.com.|
This represents what experts are naming a trend whereas established online brands, like lastminute.com, add a valuable revenue stream to their site by incorporating an online gaming offer.
Tobin Prior of SunOnline said 'We are confident that Casino Atlantis Online will appeal to lastminute.com's customers who are attracted to similar products on the site and are accustomed to transacting online...Clicking through to Casino Atlantis will be a virtual trip to our flagship resort and casino in the Bahamas of the same name, and the next best thing to organising a last minute trip there. lastminute.com is one of the most-visited travel sites in Europe and, as such, an excellent place for SunOnline to have a presence.'
The new casino offering will be located in the “staying in” section of the lastminute.com web site, and not ironically, that is just what the www.casinoatlantis.com is designed to do…make you “stay in”.