Voice-based identity checking solution launched for iGaming
By staff
To help online gambling firms operate in a socially responsible manner and protect themselves from ‘have-a-go’ underage gamblers, 192.com Business Services has launched 192 SafeBet, a voice-based identity checking solution for the remote gaming industry.

By recording gamblers’ unique audio ‘voice-prints’, 192 SafeBet provides betting companies with the assurance that they know exactly who they are dealing with. It not only provides a useful identity confirmation tool for future betting transactions, but also creates an effective audit trail. It therefore allows online gambling providers to prove that they have taken adequate steps to ensure that their customers are over the age of 18 and, as such, fulfill their requirements for socially responsible gaming as laid out in the UK Gambling Bill.

The solution works by instigating an automatic call-back facility when a new user registers their details online and each time they log on to place a bet. The customer is then asked to confirm their age and identity. If the customer does not respond, the registration and transaction fail, and the user is unable to proceed. As well as providing an audio audit trail of the customer verifying their identity verbally, the resulting ‘voice-print’ recording can also be stored and used to confirm identity in future transactions. The ‘voice-print’ is matched to a customer’s unique PIN number, provided online during the web session, and both can be checked as and when the service provider deems necessary, or if an anomaly occurs in a transaction.

“An underage gambler is no more likely to dare to leave a voice print when they place a bet online than they would be to walk in to a betting shop on the high street,” said Keith Marsden, managing director at 192.com Business Services.

“Since the boom in online and mobile gaming, underage gambling has become a real concern,” Marsden continued. “However, businesses are often the forgotten victims of this phenomenon as they bear the costs of disclaimed gambling losses, so not only is 192 SafeBet a reassurance for society, it’s insurance for the bookies too.”

192 SafeBet can also query against 192.com Business Services’ databases during the same web transaction and checks users’ information against a number of information sources including the Electoral Roll, Companies House and the BT Contact Directory Enquiries database. The unique customer PIN can therefore be tied to a number of individual unique data characteristics as well as the ‘voice-print’ of the gambler.

192 SafeBet finally answers the question of online age verification, and the technology used to develop this pioneering solution is exclusive to 192.com in the UK.

Pricing for the product is based on a one-off licence payment and a cost-effective pay-per-use model. For more information, or a demonstration of the product, please visit http://www.192.com/Safebet or call 192.com Business Services’ identity verification experts on 0207 909 2192.


192.com Business Services is the identity authentication specialist providing business solutions to companies that need to verify ages or identities for commercial or compliance purposes.

192.com Business Services is based on the same technology as 192.com, acclaimed as ‘the most powerful people finder known to man’, 192.com is one of the largest business and people finders on the Internet. Established in 1997 by Alastair Crawford, boasting a unique data source, which combines the Electoral Roll and the UK telephone directory.

192.com Business Services provides solutions such as identity verification to help combat online and credit card fraud, compliance solutions for age verification or anti-money laundering regulations, through to transaction and shipping address verification.

It’s a simple pay-per-search technology, so compliance and identity authentication doesn’t erode profits. It’s easy to use and can be integrated into web sites, or as part of a telephone-based system. Alternatively the solution can simply be used from the comfort of an office desktop.

Please visit: www.192.com http://www.192.com/business

For further press information, case studies or photography please contact Anna Longstaff or Katy Askew at LEWIS, the PR agency:

Tel: + 44 (0) 20 78022626

Fax: + 44 (0) 20 78022627

Email: annalongstaff/katya@lewispr.com

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