iTouch Launches New UK Mobile Gaming Service
By emily
Leading provider of mobile entertainment, iTouch plc, has announced a three year agreement with betting and gaming operator, Coral Eurobet. The agreement represents the formal launch of iTouch's mobile gaming service in the UK.

This will be the first time that iTouch will market mobile gaming services to consumers in the UK, both directly and via its key large scale media partners. There will also be further scope to offer the products to networks and virtual networks as an add-on sale, or as an additional function embedded directly onto handsets or within operators' mobile portals.

The initial product will offer 4 fixed odds mobile games, marketed under the Coral brand in the UK: Fruity Slots, Dice, Dr Hi Lo and Keno. iTouch also intends to introduce a series of new fixed odds mobile games and other mobile gaming technologies during 2005, including a full sports book.

Consumers who open an account with Coral will be able to place bets through the iTouch platform using their mobile phones. The revenues earned will be shared between Coral, iTouch and Zone4Play.

'We are very excited about launching our new mobile gaming service in the UK,’ said Philip Knight, Commercial Director e-commerce of Coral, ‘In order to succeed, it is crucial that our partner has the necessary resource, technology and understanding of how to deliver content to consumers through their mobile telephones. iTouch's track record and expertise are unrivalled in this regard and we are delighted to be working with them.'

'The combination of the Coral brand, the iTouch mobile market knowledge and distribution power and Zone4Play quality technology promises the best mobile gaming solution to be introduced to the market,’ added Idan Miller, Zone4Play SVP Marketing and Sales.

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