MrBookmaker Launch New Games Area
By staff
European company, MrBookmaker have launched a range of soft gaming products to complement their sports book, utilising Finsoft, a gaming solutions company and Electracade, an interactive gaming content provider.

The bookmaker plans to roll out a suite of gaming products over the coming weeks and has partnered with Electracade, to launch the first two games: The General & I and Dragon Keno. These products are available on

Joachim Timmermans from MrBookmaker stated “We are excited about the opportunity that gaming will bring to our sports book, offering our customer base a broader range of activities and enjoyable gaming experiences. Electracade and Finsoft were obvious partners for us as we felt comfortable that we could launch this platform in a timely and efficient manner”

The highly themed ‘unique’ games offer state of the art graphics and audio content whilst offering players a compelling gaming experience. The General & I lets the player predict the outcome of five one-on-one dice battles whilst Dragon Keno rolls ten dice offering the player four different bet options split into either Keno or prediction style bets.

Electracade have spent eight months building an extensive portfolio of interactive gaming products including slot machines, Hi Lo games, Keno products and numerous original gaming concepts. Electracade Director Mark Paling said “It is very encouraging for us to be increasing our distribution of products. Success in this industry is totally dependent on establishing player visibility. Mr Bookmaker’s decision to launch our games is a further step down that road”

About Electracade

Electracade Limited develops unique interactive gaming products, specialising in supplying and developing content for on-line, FOBT, mobile and iTV gaming platforms with the emphasis on ‘unique’ softer gaming content to leading bookmakers. For further information, please visit:

About Finsoft

Finsoft's unique MarginMaker™ platform runs some of the most successful and fastest growing companies in the betting industry – including Sporting Bet, Sporting Index, Stan James, Boyles and many others. MarginMaker’s GamesRoom allows for standardised and centralised control of gaming products, while offering high-throughput, resilience, scalability and use of certified Random Number Generators.

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