|With the Triple Crown just around the corner, online gambling and sports betting portal, Sports911.com, is planning massive coverage of all three horse races at the Kentucky Derby.|
Sports911.com is touting the Triple Crown as the jewel in an otherwise drab wagering season.
'Let's face it, horse racing is one of those sports that is unashamedly built around betting,' said Thomas Jensen, Marketing Director for Sports911.com. 'The three races that comprise the Triple Crown bring out just about every horse bettor. It's their equivalent of March Madness and having the ability to bet online helps generate even more revenue for the (gambling) industry.'
Traditionally, only a few offshore sportsbooks offered horse racing odds throughout the year and those that did required customers to bet via the phone. Today, many of the top software platforms allow gamblers to bet the races over the internet.
'For us here at Sports911.com this is uncharted territory,' explained Sports911.com Founder and President, Christopher Costigan. 'We've never really delved into the horse racing industry ourselves and suddenly people are going to be served up a massive dosage of Triple Crown news. Our staff is prepared to deliver the goods though and we're fairly confident 911 will witness a surge in traffic over the course of these next few weeks.'
The Triple Crown kicks of Saturday May 7 with the Kentucky Derby and ends June 11 with the Belmont Stakes. In between, The Preakness will be featured on May 21.
'911 can only guarantee we will be as competitive as all the major horse racing sites out there,' Costigan promised. 'We can only hope that our efforts in this market generate the response anticipated.'