Betfair Backs Frontiers Group with Cricket Sponsorship
By staff
In an exclusive two year agreement with Frontiers Group, Betfair, the world’s leading betting exchange, has reinforced its commitment to the upcoming summer of cricket by becoming the ‘The Official Betting Partner of the Test Match Grounds’.

As part of the agreement negotiated with the Frontiers Group, Betfair will receive perimeter boards, tri-vision sight screen advertising and in-stadia sampling and promotional activity at the seven Test Match Grounds.

In addition Betfair will also become the naming sponsor of the ‘Betfair Blimp’, which will be providing Channel 4 with aerial footage of The Ashes. Betfair is also the broadcast sponsor of Channel 4’s coverage of The Ashes.

Head of Sales at Frontiers Group, Nick Hoyle commented: 'Betfair’s two year commitment to cricket is fantastic news for everyone involved within cricket in this country. Our Partnership with Betfair is focused on providing them with a platform to raise brand awareness and deliver customer growth; given the media and public anticipation of the forthcoming npower Ashes Series, we are very much looking forward to a successful summer.’

Betfair will utilise its sponsorship during this year’s npower Ashes series and next summer’s series against Sri Lanka and Pakistan to raise brand awareness that will help drive new customer acquisition both in the UK and internationally.

Paul Witten, Betfair’s Acquisition Director said, “This summer’s cricket sponsorship launches an integrated campaign to underpin Betfair’s standing as the punters bookmaker of choice. As the main sporting event of the summer, The Ashes provides the perfect platform to take our growing brand to a wider consumer market.”

For Further Information, please contact:

Hugh Taggart


Tel: +44 (0) 208 8348234

Nick Hoyle

Head of Sales, Frontiers Group UK

Tel: +44 (0) 20 7632 2507

Notes To Editors:

Betfair has pioneered the concept of ‘exchange betting’ - a new form of bookmaking that uses internet technology to enable punters to bet at odds set by other punters, rather than a bookmaker. Betfair employs around 500 people in its Hammersmith headquarters, matches over 2,000,000 bets every day (up to 12,000 every minute), and has over 300,000 registered customers. The company has won several high-profile awards, notably the Ernst and Young Emerging Entrepreneur of the Year Award in 2002 and the Queen’s Award for Enterprise in 2003. Further recognition came in 2004 when Betfair won three awards, including CBI’s Growing Business of the Year award.

Frontiers Group UK is part of the Frontiers Group an innovative sports, entertainment and events company, which has offices in London, Sydney, Melbourne, Christchurch, Johannesburg, Mumbai, Bangalore, Hong Kong and Shanghai. The Group employs 70 people worldwide.

Frontiers Group UK’s other clients include AEG, Lloyds TSB, Visa (CEMEA), FedEx, INVESCO PERPETUAL, BP, Raymond Weil, Volkswagen, All English Cricket Test Match Grounds, British Eventing, Professional Cricketers’ Association, Sky Com Aerial Media, International Rugby Board and Aerial Camera Systems.

Frontiers Group UK is the exclusive commercial partner to The Test Match Grounds in England, which includes; Lords, The Brit Oval, Edgbaston, Trent Bridge, Headingley, Old Trafford and The Riverside (Durham).

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