|SAN JOSE, Costa Rica, April 25, 2005 - In what proves to be another industry first, online gaming company Mybookie.com has signed an exclusive product placement agreement with Warner Brothers for the upcoming film ‘Lucky You,’ starring Drew Barrymore. |
The Mybookie.com website will be prominently featured in the film, as well as within the storyline. The movie features a college student who hits it big online then turns his sites to Las Vegas, where he tries to beat the odds in a quest for the world championship. Eric Banna, Robert Duvall and Debra Messing also star.
'This is definitely a first for our industry, and we are currently looking at a variety of potential partnerships within the television and music industry,' says Mike Nichols, founder of MyBookie.com. 'We see our products really as an extension of the entertainment industry as a whole.'
Given the long-term relationship between Las Vegas and Hollywood, this certainly seems like the perfect fit.
Mybookie.com is one of the fastest growing gaming sites on the Internet. And now with the launch of its newly developed brand NINE.com (www.NINE.COM), slated for July, the company looks to continue its dramatic move up the ranks of the online entertainment sector.
More about MyBookie.com: MyBookie.com (www.mybookie.com) is a leading entertainment gaming company, based in San Jose Costa Rica and has been in business since 1997. MyBookie.com is widely recognized as an industry leader for providing a multitude of sports, news, financial, entertainment and political wager options. Its popular online casino offers BlackJack, Poker, Roulette, slots, craps and other fun casino games.