|Europe’s largest and most well established casino expo launched today with a strong showing from leaders in the online casino industry. Software providers Playtech and Boss Media were displaying a plethora of new games and features as would be casino operators and enthusiasts paraded the massive Earl’s Court Exhibition Center. One of the most notable software launches this year is the Beyond 2000 software by World Gaming. The much anticipated software hit the scenes in late 2001, but seems to be making its official debut appearance at ICE. The software greatly improves the user experience by incorporating more up to date animations and graphics. The interface is also more intuitive with a faster response rate.|
The annual exhibit brings European casino operators to London to test the latest and greatest innovations in gaming. It is notable just how many land-based operators are actually at ICE this year. This turnout clearly reflects the current trend of land-based operators getting into the online casino game. Already, traditional casino and sports betting operators like Sun International Casinos and Ladbrokes have entered the online casino industry, and witnessing the buzz in the online gaming section of ICE, you can be sure to expect many more in the near future.