|Online gaming site BetCRIS.com have announced that they have been denied the ability to advertise on horse jockey Patrick Valenzuela after winning the rights for $15,000 in an eBay auction. |
BetCRIS received word from Patrick Valenzuela, the top-tier horse jockey, that the sponsorship agreement between the company and the jockey would be cancelled. Mr. Valenzuela attributed the cancellation to a decision by track regulators who did not feel it was appropriate since BetCRIS.com and track owners both serve the same market of sport fans.
BetCRIS is an online gaming site headquartered in Costa Rica with offices in the UK. Operating since 1985, BetCRIS helps customers who cannot make it to sports venues for gaming by offering online options.
Horseracing has recently become a better avenue for sponsorship. Jockeys are now selling rights to their collars and pants. Payoffs from this type of advertising can be substantial if the jockey rides wins. BetCRIS decided to bid on the advertising when they noticed an auction on eBay for the rights.
'We put up our bid just like everyone else. This was an unrestricted auction and just because we compete with the tracks for business doesn't mean we shouldn't be allowed to advertise,' said Gary Thomson of BetCRIS.com. He added, 'It's like cable saying satellite can't advertise on their networks.'
Pressure from the industry ultimately forced Mr. Valenzuela to pull the contract from BetCRIS.com. He has decided to re-list himself on eBay.com and seek another sponsor who is more suitable to the higher-ups.
BetCRIS has announced that they are seeking other avenues to get their name out. In the words of the game, they are looking for the next 'sure thing.'