FUN Subsidiary Signs Deal with Endemol’s Victoria Real
By staff
FUN Technologies, provider of person-to-person skill gaming, has announced that it has entered into a definitive licensing agreement with Victoria Real Ltd., the creative communications producer and part of Endemol UK, to build and support online, skill-based games based on three of Endemol's leading shows: 'Fear Factor', 'Big Brother' and 'Last Man Standing'. Victoria Real has access to the rights to develop games on all interactive platforms, based on Endemol's 500-plus programme titles.

Victoria Real, an award-winning creative communications agency, is a pioneer of interactivity, distributing fully integrated applications across web, iDTV and mobile. Endemol, which became part of the Telefonica S.A. group in 2002, was established in 1994 as the result of a merger between the two major TV producers in the Netherlands.

'The competitive nature of these three Endemol games makes them exceptional additions to our suite of online games, and we believe they will be well received by our over 7 million registered players,” said Lorne Abony, FUN CEO. “Creating skill games for world-class brands speaks to our reputation in the online gaming industry, and is in keeping with our goal of consistently improving our customers' gaming experience.'

'Our partnership with FUN's SkillJam gaming division signifies the addition of a whole new dimension to our promotion and extension of high-profile and acclaimed Endemol titles,' said Peter Cowley, Director of Interactive Media at Endemol. 'It allows us to build upon the momentum of these popular shows, and more importantly, to offer fans the chance to engage fully with their favourite television programmes.'

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