VC Casino.comís new ad campaign hits Londonís buses & tubes
By emily
From the Ďtop deckí of London buses, VC sends a little message of congratulations past the Ďhouse of cardsí to Britainís PM. According to Victor Chandler International, the company behind VC, Labour governments are just like buses, you donít get one for ages then 3 come along at once!

Londoners who are tired of the endless election headache are to be offered the chance to relax and play with VC Casino.comís Rowland Rivron (French And Saunders, The Comic Strip Presents...), as the innovative ad campaign hits London.

The £250,000 spend will be targeted at an ABC1London commuter audience kicking off from 9 May on over 800 of Londonís Red buses across central London and the suburbs. It will be hard to miss VC en route to Westminster, Walthamstow, Wandsworth, Wapping and Watford.

To coincide with the Bus & Tube campaign from 9 May a promotional bar campaign across 400 trendy London Bars will invite punters to play VC for fun through 1600 posters, stickers & 250,000 bar mats for the chance to win a free bar and VC croupier at the bar of their choice.

VC will target a mixture of London bars including: O Bar, Freedom, Sound Republic, Boardwalk, Bar Logic, Corks, Theodore Bullfrog, Daly's, Walkabouts, The Mortimer, Jongleurs, Kazbar Clapham, Islington Tup, The Medicine Bar etc. The final prize draw will take place on Monday 6 June.

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