|Virgin Games has handed worldwide marketing agency Rainey Kelly its advertising business ahead of a £10m brand awareness push. Virgin Games offers casino, poker and skill-based games. It has run little advertising to date, except for a poster campaign in London backing its poker offering.|
The company has briefed Rainey Kelly to develop outdoor and press work that will appear later this year. The increased activity will coincide with a re-launch of the Virgin Games website, as well as the introduction of a range of new products. It also plans to increase its focus on poker.
Oscar Nieboer managing director of Virgin Games said, 'The market is very competitive, so we plan to increase our spend and our profile significantly from July. A lot of people in the market are buying up the media well in advance and availability is limited, so we want to get in there early.”