|Sportsbook.com has announced the official launch of Sportsbook.com En Español. The Spanish-language site is dedicated specifically to America’s 40 million strong Hispanic population, the country’s largest and fastest growing ethnic minority group.|
In addition to offering the full range of odds, propositions and promotions available on the English-language site, Sportsbook.com En Español will provide its fan base with more emphasis on sports and events of interest to their communities – specifically soccer and boxing. The site will also provide exclusive promotions relevant to the Hispanic audience.
“Latin Americans are very passionate about sports and have a tradition of sports wagering,” said Tony Delgado, Brand Manager, Sportsbook.com En Español. “Sportsbook.com En Español is very happy to provide the Spanish speaking community with a site that reflects their sports and gaming interests. For the first time, millions of potential customers now have the chance to bet in their language – Apuesta en tu idioma!”
The online gambling industry is growing at an incredible rate in the United States, with approximately $10 billion in revenue expected in 2005. The fact that minority groups, such as the Hispanic population, are becoming more established financially is not lost on Sportsbook.com.
“As a group, Hispanics make up nearly 15 per cent of the population of the United States and have more disposable income than at any other time in their history. Online gambling is going to keep growing in this country and the Latin population is going to be a very important part of that continued growth,” added Delgado.
Coinciding with the launch of the new site, Sportsbook.com En Español will be present as a sponsor with Sportsbook.com at the upcoming Julio Cesar Chavez pay-per-view boxing event in Los Angeles on May 28.