|At The Races and William Hill have announced the launch of the UK’s first live, daily, interactive 3G sports service on 3, a UK based video mobile network. The service has now been live and operational for over a month.|
At The Races 3G will make available all of At The Races’ previews, news, analysis and UK and Irish horseracing content as a live broadcast to over 3 million subscribers on the 3 video mobile network and punter can place a bet on the action with William Hill.
With over 6 million 3G handsets now in use in the UK, the mobile video market is tipped to explode as interactive content becomes more readily available to users via video short codes.
'We are delighted to be the first UK broadcaster to launch a service of this kind and particularly pleased that it is British and Irish horseracing leading the field,” said Matthew Imi, Chief Executive of At The Races. “3G technology is perfectly suited to coupling horseracing content with a betting application and our service is very straightforward to use with no need to download special players.”
“This new TV streaming service launched first on 3 means racing fans up and down the country won’t miss a thing,” added Gareth Jones, COO of 3, “3’s customers already enjoy the best 3G services in the UK, whether that’s watching Ricky Hatton’s big fight or watching all the action from the Big Brother house live on mobile.“