|Gaming VC has announced they plan to introduce a new marketing program after they have been experiencing weakening revenues during the past three months. Directors say the fall in profit is due to a shortage of marketing of Gaming VC’s behalf.|
After beginning 2005 on a high note with daily average net revenues ahead of target, thanks to the launch of new slot machine games, Gaming VC suffered in the second quarter with deteriorating revenues. As a consequence estimated half-year profits of Euro 21 Million are below target.
Since news of the fall in profit, Gaming VC have already initiated at new approach to marketing which has already seen daily revenues rising. Other large-scale marketing operations are being prepared over the next few weeks, in addition to another marketing strategy for the remainder of 2005.
Gaming VC’s CEO, Steve Barlow says “whilst we are disappointed to have fallen short of some of our targets, we are encouraged by the success of our recent marketing efforts and are confident that the strategy we have defined will allow us to meet market expectations for the year.”