|Mobile gaming has become an increasingly hot area of cellular phone revenue, climbing to $200 million in 2004. Additionally, mobile gambling is increasing its stake in the U.S. at a rapid rate, according to Mintel International's recent report on cellular phones. |
A popular activity in Europe and the Asia-Pacific region, mobile gambling is projected to generate $3 billion in revenue in the U.S. in 2009. Still, mobile gambling will account for only 1.5% of mobile industry revenues, according to Mintel's forecast. The U.S. casino gambling market generated revenues of $48.3 billion in 2004. This market is predicted by Mintel to reach $70.6 billion in 2009. Mobile gambling forecast revenues for 2009 equate to more than 4% of this predicted casino gambling revenue.
'This is really an untapped profit center for companies that produce gaming content, as well as wireless carriers', said Erik Thoresen, research analyst for Mintel. 'Cell phones are rapidly growing in their functional capabilities. This industry stands to receive a major boost when it is partnered with cell phone technology.'