|PokerRoom.com, one of the world’s largest online poker sites, is the first internet card room to use the patented WebDecoder interactive game piece in a bold move to gain market share. The company expects their insert in the June issue of Bluff Magazine, the most widely distributed poker publication with over 200,000 in circulation, to deliver as many as 20,000 new registrations.|
Over 250 online poker rooms are vying for a share of approximately 3 million new players expected to join the current 10 million registered people playing poker online in 2005. Industry statistics indicate over 70% of all poker players are from the United States. Bluff Magazine’s dominant distribution throughout North America made it an easy choice for PokerRoom.com to choose it as the delivery vehicle for the WebDecoder insert.
“As a magazine bound-in insert, it stands out in a sea of ads that blend together in a crowded space. It’s also the only print product we know of that drives the respondents directly to the advertisers website, providing complete and accurate response data”, James Matuszewski, Business Development Manager at Spotted Dog Media Inc, explained.