Online Tool Personalizes the G2E Tradeshow Experience
By staff
LAS VEGAS – Global Gaming Expo (G2E) show managers today announced it has partnered with technology software developer BDMetrics to revolutionize the G2E tradeshow experience with “G2Exchange.” G2Exchange is a personalized web-based tool available for each G2E attendee and exhibitor. The software tool intelligently mines through the G2E database of participants, products and conference sessions, generating a custom report tailored to each attendees’ needs and interests at the show. Additionally, it matches exhibitors with attendee prospects.

G2Exchange will be released to support G2E, the world’s largest gaming event and the intersection of forces critical for gaming professionals. After attendees register, they will receive an e-mail with a personalized report detailing people they should meet, companies they should visit and conference sessions they should attend, all based on the preferences each attendee outlines when they register. This “U-Based”™ relationship technology continually matches the interests of an attendee to the event content, and each individualized report will be updated as the show dates approach.

“G2Exchange will deliver focused, relevant information to all of our attendees and exhibitors based on their specific business needs and preferences,” says Frank J. Fahrenkopf, Jr., president and CEO of the American Gaming Association (AGA). “G2E has a strong history and track record of delivering results, and G2Exchange will make the process of finding the right business solutions even easier for everyone at our event.”

While G2Exchange enhances the attendee experience at G2E, SmartBooth, a suite of web-based prospecting tools, has been incorporated into the G2Exchange software to increase value for G2E exhibitors. SmartBooth is the exhibitor’s tool for tapping into G2Exchange, the active online buying community of G2E registrants, and utilizes “push” technology to let exhibitors know which registrants are actively searching for their types of products. According to show organizers, this tool enables exhibitors to directly reach these prospects before, during, and after the event. Exhibitors will be notified directly on SmartBooth access procedures by the end of July.

“G2E has had tremendous success, always seeking ways to further enhance the value received from exhibiting at and attending the conference,” said BDMetrics Senior Vice President Paul Navarro. “The creation of G2Exchange makes G2E the most valuable and efficient three days of the year for professionals in the gaming industry.”

Taking place September 13-15 at the Las Vegas Convention Center, G2E 2005 will feature more than 700 exhibitors, 130+ conference sessions, and F&B at G2E, a culinary marketplace.

G2E is the leading trade event for the worldwide gaming entertainment community, attended by more than 25,000 industry professionals from around the world. For more information on G2E or to register for group or early bird discounts, visit the Web site at

Global Gaming Expo (G2E) is the international gaming trade show and conference “by the industry and for the industry.” Organized by the American Gaming Association (AGA) and Reed Exhibitions, G2E made its debut in fall 2001, defining itself as the pre-eminent show for the gaming-entertainment industry. G2E’s portfolio of global gaming events includes Casino Design and Racino.

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