Trident Gaming acquires Gamebookers
By staff
London, 21st July, 2005: Trident Gaming, a provider of sports betting services today announced the acquisition of Gamebookers, a European online sports betting provider established in June of 2000. Having acquired BetBug, a US-facing peer-to-peer sports betting exchange last month, this acquisition makes Trident the only company in the world with a regulatory compliant online betting platform for both the European and US markets.

The Gamebookers acquisition was agreed on Friday, 15th July and financed by £20m of convertible debt and over 9.3 million shares in Trident Gaming. Debt was arranged by AdviCorp and Seymour Pierce.

“BetBug is the only legal way to offer online sports betting in the US,” said John O’Malia, CEO of Trident Gaming. “Now by adding Gamebookers and its hugely successful sports book and three active European gaming licenses, the directors believe that Trident is uniquely well positioned for global success.

“Trident will also license its sports betting platforms so that other top-tier global online casino and poker groups can legally offer sports betting across the US and in Europe,” said O’Malia. “Because we have designed a product that clears all legal hurdles, we expect to build on our current licensee base and rapidly expand our white label partnerships with major online gaming providers.”

In a white label partnership Trident would provide all the back-end technical assistance and maintenance, but the customer-facing front-end would carry the licensee’s design and branding, complimenting their existing offerings.

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