|Not a bad first year in business, MonkeyBet.com has just celebrated its first anniversary and winning its 50,000th customer. What makes the spectacular rise of the “niche” website all the more impressive is that little or no advertising or expensive marketing has been employed. Jeff Fuller, VP Business Development believes, 'When you do something like sponsor the bachelor party of one of your high rollers, all their friends become fans instantly. The 'Grab Your Banana' promotion last year during football season had me flying to a different bachelor party every weekend for over a month'. |
MonkeyBet will not be resting on its laurels despite such a successful year, projects already in the pipeline include; launching a site to target customers in China, expanding into the Middle East and golf sponsorship of the 2006 PGA tour.