|Calvin Ayre's online gaming giant Bodog.com is pleased to announce BodogMusic. The new music entity is a result of Ayre's vision for the future expansion of the Bodog.com brand.|
BodogMusic is a co-venture agreement with Her Royal Majesty's Records (HRMR), distributed by Warner Music Canada. The first release for BodogMusic is Bif Naked's first album in over 3 years, Superbeautifulmonster.
In America, BodogMusic will release Superbeautifulmonster on September 20th through MRI/Sony/Red Distribution. The first single 'Letdown' is currently exploding on the Canadian rock radio charts and the video is playing on Much Music. International co-venture and licensing arrangements for the UK, Europe, Australia, Japan, Asia and the Middle East are currently being developed for 2006.
Calvin Ayre is launching a multi-level assault combining advance street level marketing, tastemaker seeding, national and regional media, and radio promotions targeting major markets in North America, followed by significant tour promotion and full blown internet marketing campaigns. Ayre is positioning Bodog.com to be a major player in the online music and entertainment business for years to come.
'We are already a major player online with Bodog.com, so it's a natural progression to expand into music as it's all entertainment,' notes Calvin Ayre, Bodog.com's founder and CEO.