|Investment company Smith Barney has pinpointed online gaming company Empire Online as a burgeoning power in the industry, and a potential threat to online poker giant Party Gaming.|
'We see Empire as like a troublesome child to PartyGaming, small but growing faster and taking more than its fair share of the budget,' Citigroup Smith Barney says in a review of the online gaming companies. Smith Barney had one main word of advice to offer PartyGaming: If you can't beat 'em, buy 'em.
They predict that Empire Online will continue its speedy growth, progressively conquering more and more of PartyGaming's territory in the online poker and gaming market. By buying Empire Online, Smith Barney says that PartyGaming will be able to harness in Empire and its market share.