|The Interactive Gaming Council has requested e-commerce consumers, from online gamblers and shoppers to people who use online banking, to take a survey in a bid to find information on consumer confidence. The survey, which was put together by Sydney professor, Rohan Miller, aims to discover what confidence consumers have, or do not have with e-commerce websites.|
'This survey deals with the key issues that all of us engaged in e-commerce face daily, whether we are selling products such as software or books or CDs or services such as banking or hotel reservations or offering a game of blackjack, and that issue is trust. Anyone managing an e-commerce site needs to know what qualities matter to a consumer when he/she is deciding whether to trust a site with their hard-earned money,' says IGC Executive Director Rick Smith.
The survey can be found here online and takes five to 10 minutes to complete.