Sportingbet plc ‘best in class’ says Power 50 survey
By staff
London, July 27, 2005 – Sportingbet plc,(LSE:SBT) one of the largest publicly traded online betting, gambling and gaming businesses, is today celebrating its position as the number one company world wide in the industry, according to a comprehensive survey by the publication egaming review. This is the second year running that Sportingbet plc has received this prestigious distinction.

The Power 50 survey judges businesses on scale, reach, influence and diversity. “There is no region or sector where Sportingbet is not among the big players online and its innovative ground-breaking attitude gives it a position of importance in the egaming world not even PartyGaming can match in July 2005,” egaming review said, summing up its reasons for again awarding the gold prize to Sportingbet.

Sportingbet plc was founded in 1998 and today enjoys a market capitalization of over $US2 billion on the London Stock Exchange. Its flagship US brands are and which Sportingbet acquired last fall.

“We are extremely pleased to have won again, in all categories,” said Sportingbet CEO Nigel Payne. “According to the survey we were the only top five firm to tick off all boxes under the criteria that was set out a year ago. In addition, egaming says our influence on every branch of the online gaming business remains huge”.

“Our customers understand that we provide the best gaming entertainment with the widest possible choices, responsibly. We take very seriously the role we play in the industry and that is why we are leaders in the effort to deter underage and excessive gambling. We have invested significant resources in technology which provides a safe and secure wagering environment,” Payne added. is the largest sportsbook and casino in the world. Its extensive range of sports betting options have been vastly supplemented by wagers on reality television shows and now, hugely successful political bets on events like the next US Supreme Court Justice, and the next US President., the newest member of the Sportingbet family is the third largest online poker site in the world. The site attracts extremely talented players who parlay victories on in to winning seats at televised poker tours. has launched the world’s first $US1million freeroll online tournament which is being played out this summer.

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