Ladies Game
By Paul
As we reported last week, research shows that women approach gambling differently to men, with women favouring the more impersonal games such as slots, while men tend toward the more competitive games like Poker. Casinos have traditionally been a male-dominated scene, but Aspinall's Online have been quick to spot that in the online gaming world, women are particularly attractive Ė in a demographic, rather than decorative sense.

As reported by Jonathan Lambeth in The Daily Telegraph, Aspinallís Online casino business is actively trying to target female punters by promoting its service on morning television programme GMTVís web site Ė a high traffic area for female viewers.

Russell Foreman, CEO of Aspinallís Online, said women often feel intimidated by land-based casinos. 'Our research indicates that women are as likely to gamble online as men, compared with real-world casinos where less than a third of gamblers are women,' he said.

Aspinallís is to turn a section of, into a mini Caribbean casino as part of a 12-month revenue-sharing deal. The UK-based company runs three themed online casinos and a sportsbook.

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