|The phenomenal success of online gambling seems to have been mirrored by another unpredicted rise, the unprecedented number of women now being drawn to bingo websites. |
A survey carried out by Hitwise revealed that although fewer women use regular betting sites, bingo website visitors are invariably female in 3 out of every 5 cases.
“The industry has enjoyed explosive growth and in order to continue to gain market share, gambling sites will need to lure new audiences,” explained Hitwise Research Director, Heather Hopkins. “Women have traditionally been underrepresented on gambling websites but bingo is changing that. So-called ‘soft-gambling’ opens the doors to a new audience.”